Rethinking how cement plants operate.
A product ecosystem digitizing important operational processes in cement plants.
Selected work
A selection of products, systems and strategic problems I’ve worked on across industry, enterprise software and AI.
Designing the system behind AI-generated experiences.
When I joined Heidelberg Materials there was no design system. I moved the organization to Figma, built the design system and, years later, rebuilt it 1:1 in code, together with the rules an AI needs to use it well.
Turning operational complexity into a decision.
A system that combines customer orders, fleet and driver availability and raw-material inventory to optimize concrete production and delivery planning within a region.
Helping workers act before a failure stops the line.
A client of our UX agency that started with little more than a product idea. Together we developed a product that optimizes production processes by analyzing raw production data — and we developed the company’s branding along the way.
Different outputs. Same approach.
Understand
Context, people, earlier decisions, parallel initiatives.
Frame
Decide which problem actually deserves solving.
Direct
Make trade-offs explicit and give teams something to act on.
Enable
Leave behind systems that make the next problem easier.